Market Info

Profish is more than just a delivery machine. And while we deliver fish better than anyone else, we also provide information better than anyone else. In today’s seafood world there are many different factors trying to influence the consumer. From availability to sustainability, from nutrition to flavor profile, from location of source to method of harvest, from farm raised to wild caught, from watch dog agency to certification agency – lots of eyes on seafood – lots of opinions on seafood.

Seafood remains the last center of the plate predicated on the hunt. As such there many who watch, monitor and evaluate the current situations. From independent certification firms, to the government, to the fisherman to the logistics coordinator – everyone has an opinion and ultimately an effect on the fish you eat. Any of these factors can effect your purchase decisions.

Where Profish specializes is to bring all of this information together, to give you links, to give you an overview of the institution and to assimilate their data and associate to prevailing market conditions in a way that makes it easier for you to understand.

Today everyone has an opinion on seafood, from The NOAA Fish Watch (summary, website) to the Blue Ocean Institute (summary, website) to the National Marine Fisheries Service (website) to the FDA (website) to National Fisheries Institute (website) to the Marine Stewardship Council (MSC) (summary, website) to the Seafood Choices Alliance (summary, website) to the Ocean Trust (summary, website) to the Monterey Bay Aquarium (summary, website) to the Ocean Conservancy (summary, website) to the local fisherman to the local weatherman – everyone has an opinion! We take those opinions and decipher them for you to make intelligent seafood purchasing decisions.

This section of the website has a Species Index where we provide a link showing pictures of the fish, information on sustainability, nutritional specifics and a slide show showing how the fish is filleted. We have our Newsletters and Interesting Market News Stories section which has interesting and pertinent seafood news stories. For those customers already registered, there are our - Market Alerts, where species specific analysis and forecasting is made available at the click of an icon.